Shuttlecock Kicks

Yunxi(Lucy) Ye

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Lucy Ye is a Graphic Designer from Hangzhou(CN), currently based in Boston, specializing in publication design and typography.

Guided by a "Take it easy" philosophy, she approaches each project with curiosity and openness, exploring new visual narratives through structured yet playful experimentation. Her work is deeply informed by observations of human behavior and the subtle rhythms of daily life.

Awards

2024
Graduate360°
Annual Graduation Design Award

2025
The 25th Platinum Originality International University Students Graphic Design Competition
Sliver Award, Excellence Award

2024
CGDA
Graphic Design Academy Award

Education

2024 - 2026
Boston University | MFA Graphic Design
GPA 4.0

2020 - 2024
Kean University | BFA Graphic Design
GPA 3.9 (Graduation Honor)

Experience

09/2025 - Present
Boston University Teaching Assistantship
Branding Design
Boston, MA, USA

09/2025 - Present
Boston University Teaching Assistantship
Sophomore Graphic Design
Boston, MA, USA

09/2024 - 05/2025
Boston University Tuesday Night Lectures Series: Designer
Branding, Web design, Print design, Social Media Assets
Boston, USA

11/2024 - 05/2025
Boston University MFA 2025 Exhibition
Web Design, Identity Design
Boston, MA, USA

09/2024 - 12/2024
Tissuerate Company
Branding Design
San Francisco, CA, USA

06/2022 - 09/2022
Edelman Public Relations Worldwide
Art Intern Creative
Shanghai, CN

Exhibition

2025
Multiple Formats Art Book Fair
Exhibitor
Boston, MA, USA

Type:
Experimental Typeface

Time:
2024

This project takes the traditional Chinese folk sport of “shuttlecock kicking” as its starting point, exploring how to visualize, structure, and translate everyday physical movements into graphic language. Through observation and analysis of 14 shuttlecock kicking movements, I have adopted “body verbs” as the core of the design, approaching the subject from aspects such as movement names, rhythmic relationships, and participation methods (solo/duo/group), to establish a system that explores the relationships between physical movement, linguistic naming, and visual expression.

Poster

Zines

Typeface Motion